Abstract
As the high revivify development of computing and IT technologies, the whole world telecommunication is as well as developing with a high speed. On operating view, mainland China Mobil, China Unicom and China telecommunication is getting to a greater extent and more improvement as three biggest caller, but at the aspect of equipment , a lot of companies such as Huawei and Zhongxing, they are qualifying abroad step-by-step. The business of Huawei is comprehensive in stages, and the mark is improved gradually and it is keeping a fast development in the departed few years. Therefore this article is going to regularly yield on the analysis about the handset trade and trade strategy of Huawei.
introduction
On the derriere of analysis the internal environment of the telecommunication market and the make resources of Huawei, ,the thesis puts forward the strategy viewpoint that Huawei should concentrates resources and advantages to satisfy the item consumer demand with professional products and service in partial territory first with full consideration about advantages?disadvantages, challenges and opportunities of Huawei?and then?extends to the some other potential markets after Huawei obtains the partial advantage.
At the end, on the fanny of the market choice and consumer subdividing?the thesis designs the combination marketing strategies of the product, price, channel, gross sales promotion and the brand strategies according to different characteristics of the target subdivided market ,which aims at providing the beneficial reference for Huawei succeeding to enter the internationalist telecommunication market and getting great development in the future.
Introduction
Huawei was established in 1988 in Shenzhen, China, Huawei Technologies is a high-tech enterprise which specializes in inquiry and development (R&D), production and marketing of communications equipment, providing customized mesh solutions for telecom carriers in optical, fixed, mobile and data communications networks. Huawei is the biggest company of Telecommunication equipment in China and some of products are in the...
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