Azalea Seafood Gumbo Shoppe

1. What is competition like in the abide by added seafood pains? What warlike force seems to have the greatest effect on industry attractiveness from the standpoint of packaged seafood producers?

The competition in the entertain added seafood industry and the industry attractiveness can be evaluated by the Porters five force model.

I. Barriers to Entry:

* Economies of Scale (Strong): New firms submission into the industry have to compete against the big players in the trade as the cost of production of the existing companies would be lower, as compared with a new company.

* Capital Requirement (Strong): Due to the constitution of the industry i.e. products are perishable and the risk involved, the new craft should have a strong capital supporting business.

II. talk terms Power of Suppliers:

* Number of Suppliers (Strong): There is a large repress of suppliers supplying standardized products thus they dont have much dicker power.

III. Bargaining Power of Buyers:

* Substitutes (Strong): There are large amount of products to choose from a consumer perspective, as a result better-looking them a steeper bargaining power.

IV. Substitute:

* Switching make up (Strong): Since there are a large numbers of similar products available there is a low switching cost for the customer.

V. Intensity of Rivalry:

* Numerous Competitors (Strong): There is strong competition in the market as the industry is highly fragmented.

* pass off Barrier (Weak): As there are competitor in the market the machinery used in the production could be exchange easily, making exit procedure easier.

Overall the competition in the value added seafood industry is strong as the industry is fragmented, and consumers have high bargaining power.

Industry Attractiveness:

* Increasing number of people consume out and further increase predicted.

* Existing food distributors, pickings logistic pressure off the company and giving wider issue coverage.

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