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Running head: URBAN OUTFITTERS CASE STUDY nautical division 4: MARKETING A BUSINESS urban Outfitters Case fill Part 4: Marketing a bloodline Cynthia Smith-Lewis Dr. Degol Assefa Introduction Business 100 June 2, 2011 1.Explain wherefore Sears or Wal-Mart asshole non utilely create a trendy counterculture calculate. The reasons why Sears or Wal-Mart cannot effectively create a trendy counterculture send off is basically because trendy counterculture is somewhat creation unique or different going against the norm of society. another(prenominal) reason why these twain cannot effectively create a trendy counterculture image is because they both are bombastic businesses and can deceive for less. Also Wal-Mart operates on a high leger paltry profit valuation account and the only way to do this is to be able to tidy sum produce or cause your product mass produced for you or buy in bulk. In evaluating Sears prices which are higher they electrostatic mas s produced items which they believe go away appeal to the public public. Another reason for Sears or Wal-Mart not to be effective in creating a trendy counterculture image is that it would not be represent effective and they wouldnt be able to sustainment up with the changing styles and trends. Sears and Wal-Mart cannot create a counterculture image solely they could definitely capitalize on a trend if it fits into the open core of their brand.

Also Sears and Wal-Mart may not want to for timidity of losing the current core customers they already control established. Wal-Mart nor Sears has yet to fight with their other competitors. In fact, it will cost them more property t o compete with any of the other big name dis! tributors and they would go to raise their prices. Wal-Mart and Sears are known for their low and reasonable prices. match to Jeffrey Immelt he says that his environmental agenda is not about creation trendy or moral. Its about accelerating economic issue (as cited in Douglas, E. (2007). 2.Could the big box stores sell merchandise analogous to Urban Outfitters? Explain your...If you want to set down a full essay, order it on our website: OrderEssay.net

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