Revamping The Value Chain In

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Revamping the nourish chain in order facilities: the case of the Dubai arrangement industry
Colin Butler, Yahia Bassiouni, Mohamed El-Adly and Achmad Widjaja
UAE University, Al Ain, United Arab Emirates
Abstract
Purpose The social occasion of this article is to compare past and current experience of exhibition activities in the UAE in general and in Dubai in particular, to break the major hurdles and obstacles ` which had arrested the advancement of this sector, and to benchmark this activity counterpart Dubais main competitors both nationally and internationally. Design/methodological analysis/approach For each of four selected exhibitions, a systematic haphazard sample of 1,000 visitors was selected. The data were collected via structured face-to-face interviews using a pattern questionnaire on the four sites. In addition, a random sample of 100 exhibitors was selected for each of the four exhibitions. The data were collected via structured face-to-face interviews using a standard questionnaire on the four sites.



some(prenominal) in-depth interviews with the staff of the exhibitions organizers representing the different exhibitions under study were carried out before, during and/or after the events to help identify the challenges and opportunities. Findings The exhibition value chain puke be improved in several key activities. Several important strengths and weaknesses have been identi?ed for the Dubai exhibition industry. The best utilise of facilities in Paris offers Dubai the best model for increasing sustainable competitiveness. The key for the Dubai exhibition industry is differentiating the city from the competition and value innovation in the exhibition value chain. Research limitations/implications Dubai is a rapidly expanding city, making growth in attraction dif? fury to predict. Practical implications Recommendations are developed to improve Dubai...If you want to possess a full essay, order it on our website: Orderessay



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