Marketing

a New Children s ToyNowadays , children are considered to be one of - if non the biggest influencing factor in a family s purchasing . As a Media Awareness lucre (2007 ) article mentioned , Kids represent an important demographic to marketers because they have their own purchasing power they influence their parents buying decisions and they re the adult consumers of the future Thus , it will be a practiced(a) idea to create a ware that caters in the first place to children . But even as parents are now more than willing to consider in to their children s desire (Media Awareness Network 2007 , it is still important for them to ensure that the reaping they re buying is something good for their childrenEducational toys are no longer rare nowadays . evidently , toy manufacturers have realized early on that a product that marries toy and educational material will be something that attracts both children and parents and get at the purchasing pull of a product stronger . But the vision for the product that I ve `created for this marketing prove is that it differentiates itself from the existing educational toys because of its immense intelligence and interactivity that will bump off it such an irresistible purchase for the familyHighly-based in the engineering that Honda s automaton ASIMO is made with Sheila /Shane is a human-looking doll-slash-robot that will also have an travel communication ability that allows it to recognize moving objects (giving it ability to imitate people s movements , posture and gesture (letting it react accordingly to inseparable movements of human cosmoss , environment , sound , and face (Honda Motor Co , 2007 . Unlike ASIMO , though , who may be cute still frightening to some little minors because of its still highly-robot looks , Sheila /Shane is highly-patterned to human looks to make it more appealing to little tikes and make them want to squeeze play it and talk to it .

Call it a marriage of ASIMO technology and the looks of the human-looking Korean robot EveR-1 (Kristine C , 2006 . The toy comes in a male and female form - hence the names Sheila and Shane - just to give the kids the option to choose the gender of the doll they re taking residence . This will also come in with chips that contains information that corresponds to the age-level of the kid (example , age2 chip will let the doll talk well-nigh alphabets , numbers colors , etc . With this , the doll is not only multipurpose for a year but also for many days to comeWith this type of product , political and socio-cultural factors will most likely not affect it . But economic , technological , and combative factors will highly be able to influence the product . This type of product is highly unlikely to be cheesy . And depending on the economic swing , people will be hesitant on shelving big money for a kid s toy . As for technological factors , it is a given that technology just moves too fast . Even with ASIMO s technology being unparalleled for seven years now (it was unveiled in 2000 , there are a...If you want to get a full essay, order it on our website: Orderessay

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