Turkish Airlines

London Metropolitan University Turkish Airlines marting Plan (Portfolio) pass/Winter 2010/11 UK By Nikola Georgiev Student ID: 07059973 CA3002C Aviation mercantile Planning and commercialize placeing Tutor: Nicholas Coleman London Metropolitan University Table of limit: 1. Introduction 2. Business Strategy 2.1. Airline Overview 2.2. Existing Market 2.3. Competitors Overview and Situation analysis 2.4. The Competitors 2.4.1. British Airways 2.4.2. Pegasus Airlines 2.4.3. Easyjet 2.4.4. Competitors products 2.4.5. Competitive advantage of Turkish Airlines. 3. Strategic Marketing Focus. 3.1. Mission 3.2. Goals and Objectives 3.3. Values 3.4. Core competencies 3.5. outdoor(a) Environment -PEST compendium 3.6. Internal Environment SWOT Analysis 4. Marketing Plan 4.1. Target Market 4.1.1. Market tract Estimates by Class 4.1.2. Load Factor 4.1.3. Turkish tourism and Business segments 4.1.4. Expatriates in Turkey 4.1.5. Transit Passengers of Istanbul 4.2. Intended Strategies 4.2.1. Market Penetration (Improving In-flight services) 4.2.2. Market maturement (Extending new routes) 4.2.3. Product Development (First class private suite) 4.2.4.Cost reductions 4.3. Marketing programmes 4.3.1. Product 4.3.2. Price 4.3.3. forward motion 4.3.4. Place 4.3.5. Customer Service 5. Conclusion 6.

Appendices (Tables and Charts) 7. References CA3002C Aviation mercantile Planning and Marketing Tutor: Nicholas Coleman London Metropolitan University 1. Introduction A comprehensive marketing plan for Turkish Airlines, particularly instruction on its services, product differentiation, target markets and customer segments is vital to train its survival against the existing services provided by its competitors - British Airways, Pegasus Airlines and Easyjet. The target area of this marketing plan is to further develop Turkish Airlines market share in summer 2010 and winter 2010/11 head through marketing programs and initiatives. The task undertaken begins with overview of the... If you want to get a full essay, order it on our website: Orderessay

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