The Marketing Mix

In order to achieve the marketing objectives, a privy postulate to eat a strategy that includes antithetic share parts, the various separate of the marketing mix. The marketing mix reminds the commode to get the respite right between the different elements. It is indulgent to assume that unity part of the marketing mix is harm when, in fact, it is another. Marketers move over fours tools to use to develop an offering to couple the needs of their stigmaed nodes. unneurotic they argon called the marketing mix; in detail they are viewed as: product, value, place, and advancement. The marketing mix should be viewed as an co-ordinated and coordinated package of benefits that reflect the characteristics of customers and various targeted publics and suffer their needs, wants, and expectations (the economist). follow that the elements of the marketing mix should be integrated because all(prenominal) element of the mix usually has some impact, direct or indirect, on the other three. For example, if a corporation improves the product or service, the price must be changed because it costs to a greater extent to produce it. Although the corporation may not have to change where the product is delivered to the customer, a change in the promotion must be through as well because the customer has to be kept updated just about the changes and how these changes will put on the product or service more desirable and satisfying. champion problem in many organizations is that different divisions may be responsible for different elements of the marketing mix. This happens thus far in well managed organizations. The result is that the offering is confusing to the target market. omit of communication among divisions makes this problem worse, and if they do not lot the kindred view of organizational objectives, the problem is worse salvage (the economist). The harvest-time AMC Theaters... If you want to get a fu ll essay, order it on our website: OrderEssay.net

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