Nike Inc.

Executive SummaryNike is the largest merchandising sports footwear and wearing apparel in the world. It manufactures and distributes its products at both martable price point to a orbicular market place. In order to stay ahead of its competitors, Nike needs to focus on certain areas. This paper will examine Nike?s Mission, romance and Values statement. Environmental analysis along with its long educate objectives will be discussed. A SWOT analysis of the caller will be done in order to impart intercourse its strengths and weaknesses. Its strategic analysis will be cover along with Nike?s Financial information will be discussed followed by its critical success factors and control system. Background. Nike, the companionship with the illustrious logo ?Just do it? is the largest athletic footwear exchange order in the world with a 33% global market share. Nike?s main focus is to design, develop and market universal its footwear, apparel, equipment, and its accessories. Ni ke was incorporated in 1968, Oregon, and is one of the largest and a in truth healthful known seller of athletic footwear and apparel in the world. Nike designs its athletic products for specific athletic use, but roughly peck wear the fraternity?s products for casual or unoccupied purposes as well. Some of the company?s screening selling products include running, basketball, childrens, cross-training and womens shoes. Nike Inc.

also designs special shoes for alfresco activities such(prenominal) as tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking and other athletic and recreational purposes. The company sells its pr oducts in approx. 120 countries through inde! pendent distributors, subsidiaries and licenses. Nike was recognized as an Oregon company that successfully adopted international race within the state itself (Annual report on form 10-K (2006). Nike has quin constituencies which are the shareholders, consumers, business partners, employees, and the community and it is Nike?s responsibility to deliver... If you accept to get a full essay, order it on our website: OrderEssay.net

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