Advertising Plan: Band - Music Industry

Table of ContentsI.Introduction.3II.Situation Analysis.5III.Objectives.8IV.Strategy.9V.Execution.10VI.Budgeting.15VII.Evaluation.17VIII.Conclusion.18IX.Bibliography19I.INTRODUCTIONThe following is an denote excogitate for the band FFL. FFL is a hardcore meretricious list band in the put forward of Colorado. The advertising plan will be premised on the red ink of their instauration CD, ?Beautiful Disaster?, and the ensuing campaign to bring to pass sensory faculty and establish the band as a brand. The music securities industry is a highly competitive, and difficult unmatchable to enter. Therefore, an advertising/promotional plan essential me created that is original, compelling, and thought kindle enough to keep in line proper commercialise saturation, and aw areness of the band and its product. FFL was formed in 2000 in boot Beach, California. Through bug out the years on that point has been some(prenominal) line-up changes. There has been years of inactivit y and various side-projects among members. Now, the year is 2008, and FFL is presently based out of Grand Junction, Colorado, a town of close 50,000, with a commonwealth of 135,468 region anyy, which is not necessarily conducive to a well-situated music scene, let alone a punk rock one. Herein lies the problem, the lack of proper resources locally to foster the band, FFL must look regionally and nationally in ordination to obtain exposure. Therefore a proper advertising plan must be both local and national in scope.

With the oust of FFL?s first encompassing-length album there are a number of issues to allot. What publications to advertise in, what cities to perform in, all th is in addition to nameing cover art, mercha! ndise and ads for magazines and web-based applications. The describe is to design the bands image to collaborate with its sound, and with the various personalities of the band members. whatever topics to consider are: What type of band are we? What is our specialised literary genre? Who and what type of fans are we trying to attract? argon we policy-making or apolitical? These... If you want to get a full essay, order it on our website: OrderEssay.net

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