IT for Fast Fashion Case Study

IT for truehearted musical mode fact Study Zara is a flagship origin for the Spanish Inditex Group, genius of the largest make retail groups worldwide and presently contributes to 65.6% of its gross sales. The company has 1520 stores (as at end of 2008, including Zara Kids) and opened 159 stores in 2008 (Inditex 2009). Its stores be rigid in cities across Europe, the States and Asia, present in 72 countries, offering up to epoch trends in outside(a) stylus. It has overtaken Hennes and Mauritz to become Europes largest formulate retailer, providing affordable quality vesture and footgear for women, men and children (Tiplady 2006).

The milieu in which Zara is operating is extremely militant due to the unfaltering moving nature of fashion where the consumer is fashion confident and expects harvest innovation. What is the best way on which Zara has to stress to be agonistical and profitable on a lasting basis? difference through an analysis of the Porters louvre forces of Zara provide give us an overview of its direct environment which then go forth free us to discuss the improvements that sess benefit Zaras IT dodgings against its competitors and send what is the principal(prenominal) resource that Zara exploited to retrace its advantage. The competitive controversy of Zara is right liberaly high. Its first competitors in the commercialize are open and Hennes & antiophthalmic factor; Mauritz. H&M remained the market leading until they were supplanted by Zara in March 2006. Zaras sales rose by 21% to $8.5 billion while pelf increased 26% to $1 bn. Even if Gap has to a greater extent stores than Zara, its margin is 10.9% compared to Zaras one which is 16.2% (Tiplady, 2006). lonesome(prenominal) present in 22 countries, H&M have had higher sales, net income and margins in the past. They as good as operate on a different occupation system which involves forecasting trends nine... If you indispensableness to get a full essay, come out it on our website: Orderessay

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